Year 2022 is a tough year for consumer electronics industry. However, the smart watch market still recorded a growth of 12% according to latest data. Apple ranked No.1 with a market share of 34.1%, then followed by Samsung with a market share of 9.8%, and Huawei with a market share of 6.7%. It is worth noting that Noise and Fire Boltt rank fourth and fifth respectively from India.
Sales volume comparison for smart watch in year 2021 & 2022
The growth of smart watches in 2022 mainly come from price range of more than $400 and less than $100. Apple Watch product line and global inflation have jointly pushed up the average selling price (ASP) of smart watches, but demand in the high-end market is still relatively strong. The growth in the sub-$100 range mainly comes from the Indian market, and the fact that Indian brands Noise and Fire Boltt are among the top five this time, which also explains this situation.
Different price range sales volume
From the perspective of market volume, the North American market is still the largest smart watch market. Although India once surpassed the North American market to become the largest smart watch market in the third quarter, the North American market accounted for 29% of the market in the whole year, ranking First. With a growth rate of more than 151%, India surpassed China to rank second in terms of market size.
Different areas shipment volume ratio
