Since the successful development of the vaccine and the gradual start of vaccination, we have entered the post-epidemic era. No matter in the epidemic era or the post-epidemic era, it has a profound impact on the operation of the whole world and the daily life of each individuals. The outbreak of the epidemic has prompted many experts in the health field to believe that smart wearables will get into a golden age.
According to IDC’s latest research report, the global wearable device market grew by 35.1% year-on-year in the third quarter of 2020, with total shipments reaching 125 million. Beyond the sales stimulus brought by the true wireless headsets released by companies such as Apple, which also severely affected by COVID-19.
Neil Mawston, Executive Director of Strategy Analytics, added: “We estimate that the entire Swiss watch industry sold 21.1 million watches in 2019, a decrease of 13% from 24.2 million in 2018. Mechanical watches are still very popular among the older generation of consumers. However, young consumers are turning to smart watches.”
COVID-19 is pushing consumers to pay more attention on their health conditions
As analysts pointed out, the increasing sales on smart wearables are affected by user’s attention to their own fitness and health. Especially since the outbreak of COVID-19, consumers’ attention to these two factors has risen sharply. With the cancellation of lock-down in many countries, this trend will intensify, people will pay more attention to outdoor sports, and interest in wearable devices will also increase.